The Deepend Group asks people to ‘love their mind’ in new campaign
Australians are being urged to ‘love their minds’ in a new campaign which reveals only 23% of people feel they are using the full potential of their minds everyday.
Created by Deepend Group for Flordis – a natural medicines company – the campaign features a university student, a mum and a retiree wearing an EEG headset while engaging their minds and having their brainwaves converted into a colourful light display.
Captured on a video and displayed on the newly created website loveyourmind.com.au, the experiment hopes to encourage people to look after their cognitive health by realising the importance of brain training.
The video takes the three participants through a calm, thoughtful, excited and smiling state while they watch the lights and patterns their brain makes as a result.
The content-led campaign includes information about natural products you can buy to improve cognitive health, information on where to buy it, and links to further Flordis products and news.
The creation of the ‘Love your mind’ website is part of the campaign with the video set to run across social as well.
Michael Aylward, group marketing manager at Flordis, said in a statement: “We wanted to demonstrate how complex and active the mind can be at any age and bring attention to the fact that we need to invest in our cognitive health and foster it every single day.”
Katie Turner, the mother in the experiment, said: “Seeing your mind and the way it works, the way the patterns changed and shifted with my thoughts and emotions was absolutely amazing. It made me realise that I take my mind for granted and it gave me the kick-start I needed to change my routine to improve my cognitive health.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Lets not forget that Rhino Horn; Elephant Tusk & Tiger Bones are also considered to be ‘natural medicines’ even though they are known to have no benefit to humans whatsoever and a species-extinguishing impact on the underlying animals.
a) Why does Mumbrella get fooled into covering potentially bogus ‘products’?
b) Just because an EEG device is being misused by some clowns with about as much training as an apple store ‘genius’ doesn’t in any way validate the underlying products
c) Picking the 2nd product on the Flordis website “supports memory, concentration blah blah” it appears to be based on a herb called Bacopa monnieri
The only human trials to date have been submitted in … wait for it … alternate medicine ‘journals’. The only study on mice in an accepted journal shows a reduced sperm count.
Until cleared by multiple studies in sound western institutions and journals, assume that these ‘medicines’ are at best a scam and at worst can damage your health
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