The Deepend Group asks people to ‘love their mind’ in new campaign

Australians are being urged to ‘love their minds’ in a new campaign which reveals only 23% of people feel they are using the full potential of their minds everyday.

Created by Deepend Group for Flordis – a natural medicines company – the campaign features a university student, a mum and a retiree wearing an EEG headset while engaging their minds and having their brainwaves converted into a colourful light display.

Captured on a video and displayed on the newly created website, the experiment hopes to encourage people to look after their cognitive health by realising the importance of brain training.

The video takes the three participants through a calm, thoughtful, excited and smiling state while they watch the lights and patterns their brain makes as a result.

The content-led campaign includes information about natural products you can buy to improve cognitive health, information on where to buy it, and links to further Flordis products and news.

The creation of the ‘Love your mind’ website is part of the campaign with the video set to run across social as well.

Michael Aylward, group marketing manager at Flordis, said in a statement: “We wanted to demonstrate how complex and active the mind can be at any age and bring attention to the fact that we need to invest in our cognitive health and foster it every single day.”

Katie Turner, the mother in the experiment, said: “Seeing your mind and the way it works, the way the patterns changed and shifted with my thoughts and emotions was absolutely amazing. It made me realise that I take my mind for granted and it gave me the kick-start I needed to change my routine to improve my cognitive health.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.