Defence Force Recruiting best campaign at ASTRA Industry Excellence Awards
Defence Force Recruiting was named the most outstanding advertising campaign at last night’s ASTRA Industry Excellence Awards, while the Lifstyle Channel’s ‘Gogglebox Yourself’ campaign for Gogglebox Australia picked up the gong for most outstanding campaign under $50,000.
Recognising achievement in marketing, public relations, advertising, social media and promotion in the subscription television industry, there were 10 categories including three new categories recognising the individuals behind the scenes.
ASTRA CEO Andrew Maiden said in a statement: “The awards shine a light on the creative brains that drive subscription television. They are people whose talent and enterprise make subscription television so distinctive, original and creative”.
Nice work guys – your most outstanding ad campaign was to convince under-educated lower socio-economic kids to join the war machine and go invade some countries.
Bravo.