Defence Force Recruiting creates documentary videos promoting Indigenous development programs

Australian Defence Force Recruiting has created six months worth of documentary style footage highlighting the ups and downs of recruits across its Indigenous development programs.

Created by Cox Inall Change and The Story Lab, the videos focus on different individuals completing as they complete the Indigenous Pre-Recruit Program charting their experiences including highs and lows.

Sue McGready, Air Commodore and director general at Defence Force Recruiting, said in a statement: “By sharing the stories of success and achievement through these Indigenous recruits, we hope to inspire the next generation of Aboriginal and Torres Strait Islander men and women to consider the opportunities available them in the Australian Defence Force.”

Rose Damon, producer at The Story Lab, added: “It was exciting to see these young people grow from uncertain new recruits to confident graduates beginning their careers, and I hope
the next generation of recruits and their families will be similarly excited by what they can achieve.”

Justine Sywak, general manager at Cox Inall Change, said: “We have worked closely with the DFR team in recent years using the power of storytelling and the connectivity of social media. This year it was very special to collaborate with them and The Story Lab to honour past and present ADF members and inspire the next generation of Indigenous recruits.”

DFR is currently pitching its creative account which is held by incumbent agency Host/Havas.


  • Client Brand – Defence Force Recruiting
  • Lisa Smallacombe, Communication Manager
  • Carla Roscoe, Communication Manager
  • Cox Inall Change
  • Justine Sywak, General Manager
  • Daisy Litchfield, Senior Account Manager
  • The Story Lab
  • Adriana Colaneri, Managing Director
  • Sarah-Jane Sands, Senior Producer
  • Rose Damon, Producer / Director
  • Media enquiries:
  • For further information contact:
  • Hannah Cheale
  • Senior Public Affairs Manager

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