Starts at 60 launches Boom Baby marketing consultancy

Starts at 60 has launched its newest venture, a consultancy and content marketing company designed to help companies market to baby boomers.

Boom Baby will provide clients with strategy, insights, content production, campaign and social media management aimed at the baby boomer demographic.

Rebecca Wilson, CEO and founder of Starts at 60: “The Boomer is the only growing demographic in the country for the next 50 years”

“For years the Starts at 60 team have been creating sponsored content that helps our clients speak effectively through the Starts at 60 Network,” said publisher and founder, Rebecca Wilson.

“From today you can work with our experienced strategists, content marketers, digital and performance leaders and social media gurus to build the strategy behind and then run successful campaigns and ongoing content and social programs that speak directly and personally to Baby Boomers more widely.

“Much of the market still assumes that baby boomers are much older than they are, and condescends them by either speaking to them through broad stereotypes, or simply leaves them out of their marketing conversations.

“It’s going to take a conscious shift for most marketers to get this right, and we’re excited to be able to bring our experienced, digital-savvy team in to make sure the move to embrace this powerful generation online and off as a younger-feeling population is successful for brands.”

The Boom Baby team is already serving clients like Westpac, St.George, Icon Cancer Care, and Danone’s Nutricia out of Starts at 60’s Sydney and Brisbane offices.

Boom Baby is led by Starts at 60’s chief content officer Christine Seib, with the consultancy drawing on the publisher’s resources which includes over 60 influencers, videographers and content producers.

“The Boomer is the only growing demographic in the country for the next 50 years and controls 53% of consumer spending and 80% of the country’s wealth. It will make sense for brands,” concluded Wilson.


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