Defence Force urges new recruits to ‘Fly Army’

Defence Force Recruiting has launched a new outdoor campaign for the Australian Army to promote the role of the army pilot.

Running through June, the ‘Fly Army’ campaign aims to recognise and promote the role of a pilot in the army as opposed to the air force.

Created by GPY&R Melbourne, the executions feature dramatic photography of helicopters in action and animals photoshopped into the helicopters’ kicked up dust.

The campaign was shot by Andreas Smetana who previously shot ads for Sydney Dogs & Cats Home with retouching by Electric Art.

Grant O’Donnell, Army marketing manager said: “We’re proud to be able to show these awesome flying machines, which are piloted and maintained by some of the finest men and women in Australia.”

In March, Defence Force Recruiting launched an online series called Impossible Airfield with GPY&R Melbourne.

The media for this outdoor campaign is being handled by Universal McCann.

Client: Defence Force Recruiting
National Marketing Manager:  Pat Duffy
Army Marketing Manager: Grant O’Donnell
Army Senior Marketing Officer: Andrew Edmunds
Army Marketing Officer: Melissa Winn
Agency:  George Patterson Y&R Melbourne
Executive Creative Director:  Ben Coulson
Creative Director: Chris Northam
Art Director:  Paul Meates
Copywriter: Evan Roberts
Group Account Director: Julian Bell
Senior Account Director: Ella Ward
Account Manager: Renuka Rajadurai
Agency Producers:  Sheridan Bott
Art Buyer: Sam Joy
Photography:  Andreas Smetana
Producer: Natalie Loveridge
Retoucher: Electric Art
Media Agency: Universal McCann


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