Sydney Dogs & Cats Home uses photography to find owners for homeless pets
Twenty-one photographers have been commissioned to shoot homeless dogs and cats for the Sydney Dogs & Cats Home in a photography exhibition style campaign that will run in outdoor sites across the city. The campaign was devised by M&C Saatchi, SD&CH’s agency for 10 years.
Sixty-three one-off ‘limited edition’ prints will be displayed all around town in AdShel superlites from 23 May.
Signed and numbered by the photographer, the posters have been located in high traffic locations. Adshel is donating $225,000 worth of media to the campaign.
The posters will direct passers-by to the SD&CH website (sdch.org.au) where they can view the exhibition and either bid for a print – which is being handled by eBay – adopt the animal in it, or donate to the SD&CH.
The campaign will roll out in three phases. After the launch on Monday, phased two, from June 6, will see ‘Sold’ and/or ‘Adopted’ stickers added to the posters as people adopt the animal or buy the artwork. The final phase, from July 4, will see a new series of prints rolled out showing a group of adopted animals with their new owners in their new homes.
SD&CH CEO and Veterinarian Christine Cole said: “We can talk about facts and figures and tell stories but nothing is quite as compelling as putting a face, or in this case 63 faces, forward that beautifully depicts a real, living, breathing animal ready to become a loving member of a family.”
THE MAKING OF LIMITED EDITION from Sydney Dogs & Cats Home on Vimeo.
The photographers:
- Juli Balla
- Toby Burrows
- Terence Chin
- Michael Corridore
- Tamara Dean
- Toby Dixon
- Marc Gafen
- Florian Groehn
- Amelia Hawkins
- Gary Heery
- Jeremy Hudson
- Nic Ingram
- Ingvar Kenne
- Adrian Lander
- Tom Luscombe
- Jonathan May
- Michael Miller
- Ruth O’Leary
- Andreas Smetana
- Adam Taylor
- Julian Wolkenstein
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M&C Saatchi
Oh I love this campaign! Just brilliant!
And guaranteed to get my wife on at me about adopting a pet again. I can see it working this time…
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That last photo of the dog is just gorgeous!
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SDCH are so fantastic.
Really wonderful people who work and volunteer there. I’ve had 2 beautiful, wonderful dogs from the home and I cannot tell you how devoted and inspiring this group are. I’m looking forward to bagging a poster…if you can – go and bag a pet too!
Great work M&C / Adshel / Photographers.
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Very smart campaign!
Oh the dog in the middle is just perfect..it looks like a dog crossed with my cat. It’s a cat-dog!
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“Twenty photographers have been commissioned to shoot homeless dogs and cats ” …. now THAT is cruel … find them a home instead. Could have chosen better words Tim.
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I loved this campaign! This should work well in my hometown as we also have lots of street dogs around here.
I have two adopted dogs myself and feel proud of it.
Adival / Florianopolis – Brazil
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If you click through to the website you’ll find it easy to make a donation – I just did. Go on …
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Love it! Well done Josh, Jase & Gav.
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Awesome campaign M&C, photographers and Adshel. Can’t wait to see this up on the streets of Sydney!
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