Dejan Rasic emerges at McCann Sydney as ECD

Rasci and Mescall

Rasic and Mescall

McCann has appointed Dejan Rasic as ECD at their Sydney office just eight months after he joined Zoo Advertising.

Prior to the short-lived stint with Zoo Advertising, Rasic was a founding partner of Colman Rasic Sydney which in 2012 was acquired by London creative outfit 18 Feet & Rising.

Melbourne ECD John Mescall said: “I’m genuinely thrilled to have Dejan as part of the team. First and foremost, he’s a guy who focuses on the quality of the product – which is what McCann is all about. And he’s a great person to work with, both within the agency and also from the client side. He’ll make us better, and I can’t wait for him to get stuck into it.”

lynx jet

Zoo Advertising refused to comment on the move, or whether they would replace Rasic.

Before founding his own agency Rasic had worked as ECD at Lowe Hunt Sydney for two years, had a one year sting as creative group head at Saatchi & Saatchi Sydney and spent three years with BMF as the creative group head. Over the course of his career he has won 14 Lions at Cannes, including for the Lynx Jet work at Lowe Hunt.

McCann CEO Ash Farr said: “Dejan is the real deal, truly a 21st century creative whose work is focused on real-world impact through thinking that lives beyond singular channels. He is going to be a great partner and completes a formidable team of senior leadership talent at McCann Sydney.”

McCann Sydney clients include Coca-Cola Amatil, Coca-Cola South Pacific, CPW, Google, Hitachi, Lion, Mastercard, Taubmans and Twinings.


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