Deliveroo hires Google’s Jeremy Brook as head of marketing

Deliveroo has appointed Jeremy Brook as head of marketing for Australia.

Brook joins the food delivery service after nearly five years at Google, where he was head of creative partnerships for Northern Europe. Based in the company’s Amsterdam office, Brook founded Google’s in-house creative services team for the region, and developed a trademarked methodology and patent for Google during his time there.

Brook joins after a stint at Google

“Jeremy is a fantastic addition to our already talented local team. He brings 18 years’ experience leading digital transformation, design thinking, storytelling and creativity across Australia and Europe with some of the world’s best-known brands,” said country manager Levi Aron.

“This experience will be essential as Deliveroo continues to push the boundaries and transform the way Australians think about food. We are thrilled to have Jeremy on board to lead campaigns that deliver on our mission to become the definitive food company.”

During his tenure at Google, Brook worked with brands including Nike, Lego, H&M and Trivago. Previously, he was global lead in digital and media innovation at Heineken in Amsterdam.

He said now was an exciting time to be joining Deliveroo, which he called “a leading innovator in the food sector”.

“Deliveroo is at the forefront of using technology to completely transform the relationship between Australians and food,” Brook said.

“I look forward to bringing my experience to the team as we continue to grow and expand in Australia and offer new ways for customers to order their favourite foods and for restaurants to reach customers.”

Over the past year, the number of restaurants on the platform has increased by 150% and the number of riders by 50%. Recently, Deliveroo added the 10,000th restaurant to its platform, and earlier this month launched Deliveroo Plus – the first subscription service for a food delivery platform in the market – which had 20,000 Australian subscribers in its first week.

However, despite these wins, Deliveroo and similar platforms operating in Australia’s gig economy have faced criticism over their treatment of workers. Last year, Deliveroo lost employees’ contracts and shifted liability to them, along with extending delivery distances, meaning riders experienced a reduction in pay by 30-40%. Earlier this year, Deliveroo proposed a new classification beyond the current employee versus contractor split, which it argued would reflect new ways of working and give contractors more workplace rights. It was, however, met with concern from unions and experts like economist Jim Stanford, who told The Sydney Morning Herald: “The business model of companies like Deliveroo, Uber and Lyft is completely dependent on their ability to assign workers as contractors not employees. If these companies had to pay minimum wage and other normal conditions of employment they would not be viable.”


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