Stockdale & Leggo’s new brand reflects what’s always mattered most: people, not just property

One of Victoria’s oldest real estate agencies, Stockdale & Leggo, has unveiled its new brand identity, signalling a new era for the 89-year-old company.

The announcement:

Stockdale & Leggo has unveiled its new brand identity, signalling a new era of real estate and property management for the 89-year-old company.

The brand refresh signifies the start of a new strategic direction for Stockdale & Leggo. To strengthen its marketing capabilities, Stockdale & Leggo engaged well-reputed professionals with experience working with leading national brands such as Jetstar, Kmart, and Coles to sharpen the company’s focus on customer-centric marketing and brand positioning.

The updated branding, which will be implemented across the company’s signage and marketing materials, reflects Stockdale & Leggo’s rich history while steering it toward a contemporary and modern future under the leadership of CEO Charlotte Pascoe.

“Everything we do at Stockdale & Leggo is intentional,” Ms Pascoe shares. “Our new brand identity represents our progressive approach to real estate and our focus on seeing more than just transactions. It’s about people, their journeys, and helping them achieve their goals in an ever-changing market.”

To strengthen its brand identity and reinforce its mission to support and engage with Victorian communities, Stockdale & Leggo has created new messaging that will be rolled out across the state.

“We See More” reflects the agency’s commitment to supporting Victorian communities, which includes a network of offices spanning thirty metro, regional, and coastal locations. It embodies their mission to help buyers, sellers, renters, investors, and team members achieve their property goals.

Ms Pascoe says, “Our point of difference has always been how we show up in local communities, and we’re proud to be championing our commitment through our “We See More” positioning.

We see selling a home as more than a transaction. It’s the end of one chapter and the beginning of another. It’s about financial independence, new opportunities, achieving goals, and the next stage of life for every person, couple, and family we work with.”

Stockdale & Leggo’s new look and feel will paint the backdrop of its ‘for sale’ signs, website, and marketing assets charcoal grey, a bold step away from its traditional white, signalling a modernfuture for the agency. It will retain the iconic red ampersand that is synonymous with Stockdale & Leggo’s presence and connection to the Victorian community.

Ms Pascoe adds, “Being so deeply ingrained in Victoria’s real estate market provides us with a unique vantage point to truly understand the nuances of Victorian property and its continuous evolution. This understanding allows us to look forward with confidence and is something we wanted to communicate through our new brand identity.”

Source: Arize