Deloitte Digital appoints Emad Tahtouh as head of creative technology

Deloitte Digital has appointed Emad Tahtouh as head of creative technology, joining from creative technology company Nakatimi.

His appointment sees Tahtouh step into a newly created role, where he will work alongside Deloitte Digital’s CCO, Matt Lawson and head of assets, Brad Milliken to “develop innovative and ownable products, services, and experiences” for Australian and APAC clients.

Tahtouh will lead the creative technology and creative assets functions of the business, after spending three years at Nakatomi, where he managing director for the Sydney tech company.


Deliotte Digital this morning won a Bronze Lion in Cannes for its  Telstra Belong Carbon Thumbprint campaign last year. Belong recently moved its creative account to Howatson + White.

On his appointment,  Tahtouh said: “The team and capability at Deloitte Digital is second to none. It is an advanced and rapidly growing powerhouse of creative, design and Implementation capability, and having the opportunity to work in both the creative technology and assets teams gives me the ability to help shape and build new Innovations that bridge both worlds.

Matt Lawson, chief creative officer said: “We’ve been in awe of the work that Emad and team have produced over the last ten years, and we can’t wait to see what he can do in a place like this with the resources at his disposal.”

Lawson joined Deloitte Digital from McCann in 2017 at the foundation of its creative and media offering, as part of four McCann staffers poached by the agency at the time.

The appointment comes as Deloitte Digital said it is “focussed on connecting creative thinking into every aspect of the business, and driving a world-first, world-class agenda through its ‘Hello New’ brand positioning”.

Tahtouh’s experience also includes working as director of applied technology at Finch, where his work included researching and developing new and existing technology for use in film production. He also spent five years at PokerStars.

Deloitte Digital now employs over 700 creative and digital specialists in Australia, with Tahtouh’s appointment adding to the companies growing capabilities in the creative, technology and marketing sectors.

Tahtouh continued:“I have a burning desire to make things better, by using technology to enhance people’s lives and bring rich and meaningful experiences to the world. Matt and Brad have both built incredibly talented teams, that are producing world class and highly successful work. I’m absolutely thrilled to be joining the team.”

Milliken also commented: “Emad will help turbocharge our products and solutions. His experience is not that of your traditional consultant, which is why we’re excited to see how he can help us change the way consulting happens.”


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