Dentsu adds With Collective to Isobar group

Eight months after its acquisition by Dentsu, Sydney agency With Collective is being linked into Dentsu’s global Isobar group, joining fellow agency Soap.

With’s Justin Hind and Isobar’s Konrad Silva.

The move to align the creative and data marketing agency with Isobar will give With access to their digital capabilities.

Dentsu Aegis ANZ CEO Simon Ryan said the move had been in planning since the acquisition of With.

“Our biggest objective is to grow the capabilities and services we can offer our clients. Acquiring With Collective – a fast-growing business with a strong reputation for excellence as a data-led, creative customer marketing consultancy – was an exciting step in that direction,” Ryan said.

“By linking With Collective to Isobar … we are creating a full-service partnership offering that answers complex business problems by providing end-to-end strategy and execution of customer-focused, creative and digital solutions.”

Justin Hind, With’s co-founder, said there was a clear alignment with Isobar that would benefit the agency’s clients locally.

The move also comes ahead of plans to expand With Collective into Melbourne and New Zealand later this year.

Isobar’s ANZ CEO Konrad Spilva said of the move: “Ultimately, we want to help our clients create better experiences for their customers, and With Collective is central to helping us meet that goal.”

With clients include Qantas, Fairfax Media and Optus, while Isobar handle PayPal, Holden, Dulux and Australia Post.

Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

topics Dentsu Aegis Isobar WiTH Collective

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Comments: 6

Holding company hijinks 4 May 17

“linking” & “linked by”… a cynic would say that sounds like fancy, empty, management speak

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End-to-end solutions 4 May 17

there’s just So. Much. Synergy.

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Without 5 May 17

Whoooooooo caaaareeeesssss

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Synergy Squad 5 May 17

Another winning deal. Now, can I interest anyone in a spot of golf?

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Visual jizz 6 May 17

Looks like Mr Bateman might have some competition. Will be fun watching the bodies pile up * grabs popcorn.

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Guru 16 May 17

Hopefully it goes better for ‘WITH’ than the last company Isospin took over.

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