F.Y.I.

Dentsu Aegis launches premium publisher private exchange Camelot

July 7, 2015 12:17

Major advertising group Dentsu Aegis has announced a premium publisher private exchange called Camelot.

The announcement:

Dentsu Aegis Network’s specialist media management and partnership division Amplifi, today announces the launch of Camelot – a custom premium publisher private exchange.

Developed by Amplifi and the first of its kind in Australia, Camelot gives Dentsu Aegis Network guaranteed access to premium inventory programmatically, from the likes of mi9, Yahoo, NewsCorp, Fairfax, MCN, and Mediamotive.

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Topics

Camelot Dentsu Aegis Programmatic publishers exchange

3 COMMENTS

Programmatic_Problematic 9 Jul 15

Well done Aegis!!! This is the first Aust. Premium Publishers Co-op!!! [Except is under a buyer’s roof]

Question to all publishers (Fairfax, NewsCorp, Mi9, Yahoo, MCN & Mediamotive), would there be a truly Aust. Premium Publishers Ad-Exchange for all major trading desks?

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Allen Stevenson 9 Jul 15

the way i read this … if you badge a aggregated PMP and have all the main local providers included does it not negate the need for APEX etc to even exist?

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Programmatic_Problematic 9 Jul 15

This question falls back to local premium publishers, can the C-suite level from these publishers see the opportunity of forming a truly premium publisher co-op in Aust?

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