Dentsu Aegis scraps chief strategy role with Matthew Crook departing the company
Dentsu Aegis has scrapped its chief strategy and CEO performance and data position, with Matthew Crook departing the company after more than a decade.
Crook had been in the position for a year having previously held the position of CEO at Amplify and Performance, as well as chief digital officer and managing director of digital media.
A Denstu Aegis Network ANZ spokesperson said: “Following a full strategic review of our roles it has been determined that Matt Crook’s role is no longer required. As a result, his role has been made redundant.
Matt has been a member of our business for more than a decade, we’d like to take this opportunity to thank Matt for his contribution and wish him every success in the future.”
What they meant to say was ” we no longer think strategy is important “
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