Dentsu ANZ appoints Annalise Brown to newly created CMO role

Dentsu ANZ has appointed Annalise Brown as its CMO, to work across the holding company’s portfolio of brands including Carat, iProspect, Dentsu X, Merkle, BWM Isobar, Haystac, Cox Inall, MKTG and SMG.

Brown, the former CEO of Enero Group’s PR brand, Frank, has been named in the newly created role and will be responsible for awareness and understanding around the brand portfolio and Dentsu ANZ’s go-to-market strategies.


Dentsu ANZ CEO, Angela Tangas, said Brown brings deep experience in PR, marketing and the agency landscape.

“Annalise has more than 20 years’ experience working with brands to develop communications strategies across a broad range of industries, including retail, financial services and not-for-profits.

“Having built a career focused on amplifying brands in the earned and owned space, Annalise is passionate about creating meaningful connections with varied audiences, and I know she will make an incredible impact for our clients, as well as profiling and celebrating the work we do to the wider market.”

In addition to a year as Frank’s first CEO, Brown founded her own consulting business in 2018. She has also served as the chair of the Public Relations Council, and was managing director for both M&C Saatchi’s Bang PR and Clemenger Group’s Porter Novelli Australia.

Brown said: “I’m excited to join the Dentsu team. I truly believe in the vision and purpose that Angela and the team are driving throughout the Group and this is an opportunity I could not let pass by.”

It’s the latest significant appointment within Dentsu ANZ, after Carat’s Sue Squillace was promoted to CEO of Dentsu’s new division, Dentsu Media Australia and New Zealand, in July. At that time, Gayle While was appointed chief digital officer for Dentsu Media.

The changes to Dentsu’s leadership follows recent changes to the holding company’s CXM brands, while Merkle Australia becoming its lead and Isobar no longer existing as a standalone entity.

Instead, Dentsu folded the Isobar name into BWM Dentsu to create BWM Isobar, with staff from Isobar split between the new entity and Merkle Australia.

That followed significant consolidation of operations at the group in January which saw Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.

At a group level, Dentsu brought together its sports-related subsidiaries and businesses at the start of the year, to fit under the new holding company Dentsu Sports International (DSI), known as “Dentsu Sports”.

Dentsu Group released its financial results for the second quarter of the year recently, as well as the first half, reporting that Australia and the APAC region experienced double-digit growth in the quarter.


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