News

Dentsu consolidates CXM with Merkle Australia, folds Accordant into Isobar

Zanda Wilson

January 27, 2021 10:40

Dentsu Group continues to consolidate its operations, in a move that will see Amicus Digital, Davanti Australia, DWA and Gyro brought together as part of Merkle Australia.

The operational changes will also see data-driven customer experience consultancy and Adobe Global Alliance Solution Partner, Accordant, integrated into digital experience agency Isobar.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Accordant Amicus Digital Angela Tangas Blair Cooke Davanti Australia Dentsu Dentsu Australia Dentsu Group DWA Gyro Isobar Merkle Australia

Latest

Better late than never: The government finally moves on streaming content quotas

Nine wins the Melbourne Cup despite Seven's swindle

Woolworths recycles 2024 Christmas ad, redirects marketing budget

Netflix, Disney, and other streamers hit with Australian content quotas

Stellantis reviews Australian creative account for Jeep, Fiat and Alfa Romeo

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.