Edith Cowan University launches new brand platform after agency roster switch up

Kalila Welch

May 1, 2023 9:28

Edith Cowan University (ECU) has launched a new brand platform in partnership with creative agency 72andSunny, following the agency’s November appointment.

The new platform, ‘Creative Thinkers Made Here’ reflects the university’s view that creativity is not something people inherently posses, but is a skill that can be taught, developed and nurtured.

It is the first work to come from ECU since it ended its 20 year relationship with 303 MullenLowe Perth in November, appointing a new creative roster that included 72andSunny as strategic brand partner, as well as Hearts & Science heading up media, and Rare as a creative partner.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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