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Qantas ‘Stories for Every Journey’ among nine Australian campaigns on Design Lions shortlist

Australia has nine campaigns on the shortlist for Design Lions, including two separate campaigns by Leo Burnett Sydney and Qantas’ campaign ‘Stories for Every Journey’.

The agency’s cutout poster advertising Bundaberg Rum has been shortlisted in the posters category, and it’s own self-promotion campaign ‘Leo’s Cider’ is up for an award in the self-promotion category.

Two campaigns for Sydney sound company Noise International are up for Design Lions including the M&C Saatchi Sydney’s ‘The Art of Noise’ and ‘Visual Identity’ by Like Minded Studio in Walsh Bay, Sydney.

Droga5’s ‘Stories for Every Journey’ campaign for Qantas, which involved the publication of a series of books edited to be read in the duration of a particular route has been nominated on the Design Lions Publications and Business Communications shortlist. The works of fiction and non-fiction all by notable Australian authors were designed by Paul Bedford and published by Hatchette.

Qantas Stories for every journey

Last week Qantas delivered new TV and cinema ads featuring a replica of NASA’s Mars rover ‘Curiosity’ with the tagline ‘For every journey‘.

Also shortlisted is a campaign by Interbrand Australia Sydney for Sky New Zealand entered by Interbrand New York, a campaign by RE Sydney for Steve Li acupuncturist and Smilemakers vibrators by Bear Meets Eagle on Fire, Elizabeth Bay.

Design Lions shortlist Australia:

Posters:

  • Cutout for Diageo Australia Bundaberg Rum by Leo Burnett Sydney

Small scale logo and visual identity:

  • Visual identity for Noise International, Music and sound for advertising and film entered by Noise International Sydney. Agency Like Minded Studio, Walsh Bay.

Self Promotion:

  • Wake up for Landor Associates Sydney Morning Events
  • Leo’s Cider for Leo Burnett Sydney

Publications and Business Communications:

  • Steve Li Acupunturist by Steve Li Acupunturist RE Sydney
  • Stories for Every Journey for Qantas by Droga5 Sydney

Other Video Content:

  • The Art of Noise for Noise International Sound Studio by M&C Saatchi Sydney

Own Label and Private Label Brands:

  • Smilemakers vibrators for Ramblin’ Brands, by Bear Meets Eagle on Fire, Elizabeth Bay

Consumer Services:

  • Igloo Brand Creation for Sky New Zealand Igloo Interbrand New York entered by USA by Interbrand Australia Sydney
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