Designworks makes senior hires
Strategic design agency Designwork has appointed a new creative director and creative strategist.
The announcement:
Strategic design agency Designworks, part of STW, has appointed a new Creative Director and Creative Strategist in response to business growth.
Kasia Wydrowski joins Designworks Sydney in the role of Creative Director and Luke van O as Creative Strategist, based in Melbourne.
“Diversifying our skill base across different facets of design is at the core of our proposition,” explained Tim Riches, Managing Director, Designworks Australia. “It powers our ability to desing customer experience and transform brands. And Luke and Kasia bring
being the kind of professionals people enjoy working with.”A highly experienced strategist with broad and varied experience, van O comes to Designworks after running his own business in digital strategy, campaign development and brand consultancy. Originally trained as an architect, he then went on to be come a digital entrepreneur, an equities trader, a writer for children’s television and had a stint working for Bang & Olufsen.
He has also worked at Elmwood and FutureBrand, and will operate as a collaborator at Designworks with creative teams, bridging strategy and design, working on key clients Officeworks and Boral.
“In Luke, we’ve added an educated, eclectic thinker, with a rare blend of analytical and creative
capability and a talent for creating powerful language. It’s perfect for the kind of strategic work we’re doing to deploy the power of design for our clients,” said Riches.In her new role, Wydrowski will be responsible for leading the Sydney design team, bring a range of creative experience to the table and working on clients such as Westpac, Stockland and NRMA. Her most recent role was Creative Director/Trends & Insights Director at Eskimo,
highlights including running her own business, plus working with Interbrand in Australia and Amsterdam, and Frost in Sydney.“Kasia’s background is global and local, in both large multinational consultancies and boutique design studios,” continued Riches. “In particular, her focus on trends and insights as the foundation for design, experience with lifestyle brands, retail and fashion bring real freshness and an appreciation for the role of content in the brand experience.
Designworks is Australasia’s leading strategic design business with more than 130 staff across five offices. The agency brings together specialists in branding, communications, spatial design, content, interactive and service design. It is part of STW, Australasia’s leading marketing content and communications group.
Source: STW media release
