Destination Central Coast taps The Bravery for PR
Indie PR agency The Bravery has been tapped by Destination Central Coast to lead PR for a new campaign following a competitive tender process, Mumbrella can reveal.
In an effort to raise awareness of the destination and grow its visitor economy, The Bravery will join forces with Destination Central Coast’s marketing and tourism team on a long-term PR strategy.
Charged with broadening the tourism body’s owned and leveraged content, it will promote the ‘Love Central Coast’ brand across earned and paid media partnerships, and influencer engagements.
The campaign with engage local businesses to not only promote the Central Coast’s natural beauty, but also its food, culture and tapestry of makers and creators that define the area. Landing at number 25 out of 50 on Tourism Research Australia National Visitors’ destination survey and counted as one of Australia’s top 10 domestic travel destinations by DSpark, The Bravery says the Central Coast is primed for more greatness, and that’s what the agency hopes to achieve.
Furthermore, Destination Central Coast is doubling down on sustainability, after being named one of 100 sustainable tourism destinations in Australia for the third year in a row by Green Destinations.
It was also the third destination in Australia to be ECO Destination certified, and more recently won first place for Destination Management in the global Green Destinations Story Awards.
“Leaving no footprints is becoming an increasingly big priority in travel and tourism,” said Claire Maloney, founder and director of The Bravery.
“Central Coast offers not only sustainable travel options but also access to some of the best food, culture, adventure and beaches in the state.”
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Lauren McNamara was the associate editor at Mumbrella. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS. She left Mumbrella in August 2025.
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