Icon Agency signs long-term partnership with men’s mental health charity

April 9, 2024 9:37

Icon Agency’s social and behavioural change division, The Change Collective, has partnered with preventative mental health and emotional intelligence charity The Man Cave, using its expertise to create authentic campaigns to engage young men.

The long-term partnership will see The Change Collective deliver communication programs that extend the work of The Man Cave, with aims to increase the health and well-being of young men.

For ten years, The Man Cave has worked nationally with young men, creating safe spaces to discuss masculinity’s unique challenges and opportunities.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.