Destination Gold Coast’s musical number via Publicis Worldwide

Kalila Welch

May 25, 2022 9:13

Destination Gold Coast has taken a musical approach to its latest campaign, showcasing the diversity of the destination in a La La Land-esque dance scene via Publicis Worldwide.

‘Play The Day Away’ is spearheaded by the musical TVC and online video that is aimed at broadening the perceptions of the Gold Coast to a destination that is more than just beaches and theme parks by featuring the hinterland and the region’s burgeoning restaurant scene.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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