Destination NSW announces new marketing lead

April 13, 2021 1:00

Destination NSW has appointed PwC’s Kathryn Illy as general manager consumer marketing, effective 10 May.

Illy was most recently director of brand and marketing, responsible for leading PwC Australia’s national brand and marketing strategy.

She takes over from Shane McClelland who has been acting general manager since October 2020, when the peak tourism body for the state lost its general manager of marketing Jan Hutton to the Australian Tourism Data Warehouse (ATDW).

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.