Destination NSW marketing boss Jan Hutton named as CEO of Australian Tourism Data Warehouse

Australian Tourism Data Warehouse (ATDW) has named Jan Hutton as its new CEO, effective October 20.

Hutton joins from Destination NSW where she had been the general manager of marketing for over two years. Hutton has also been CMO at Destination Gold Coast and South African Tourism.

Hutton joins from Destination NSW where she was general manager of marketing

ATDW is the national tourism digital-resources marketplace for products, experiences, attractions and events across Australia; serving visitors, Destination Marketing Organisations (DMOs) and key global distributors.

Hutton brings significant experience in private sector and government leadership and has worked across national and global markets. ATDW chair Frances-Anne Keeler said Hutton was the obvious choice for the role.

“Jan was a standout candidate in a highly competitive selection process. She is a highly regarded senior leader with a diverse background in global, national and regional tourism, while possessing significant digital development expertise,” said Keeler.

“Her appointment marks a new chapter for ATDW and the Board is looking forward to working with Jan to ensure ATDW continues to deliver on its remit as an essential service for all tourism-related businesses that want to accelerate their growth.”

On her appointment, Hutton said: “I am honoured and excited to have been selected to lead ATDW. The organisation has an essential role to play in the recovery of our once-flourishing industry. Building further on our success is a challenge I accept with pride, confidence and determination.”


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