Dettol encourages cricket fans to ‘Bat. Bowl. Dettol’ via Saatchi & Saatchi
Dettol has released a campaign in partnership with Cricket Australia, as they enter into the second year of the four year partnership.
The campaign, titled ‘Bowl. Bat. Dettol’, encourages cricket fans to protect the game by sanitising.
The 30-second spot sees people setting up cricket games, playing cricket and watching cricket. The campaign encourages cricket fan to “protect the game they love” by using Dettol products.
Reckitt Health marketing director, Henry Turgoose, said: “‘Bat. Bowl. Dettol’ worked incredibly hard for us last year in raising awareness and consideration but most importantly, protecting the game Aussies love. Building on its initial success, we wanted to help shape the return of the game, both at a grassroots and national team level, and embed healthy hygiene habits across a range of occasions relevant to the sport.”
Saatchi & Saatchi Australia creative director, Flavio Fonseca, added: “The second iteration of the ‘Bat. Bowl. Dettol’ campaign moves beyond cricket stadiums and into the everyday moments where cricket loving Aussies interact with this beautiful game. From removing unwanted germs after painting stumps on a wheelie bin to quickly sanitising your hands before enjoying a post-match sausage sizzle, Dettol plays a key role in protecting us from germs.”
Featured in the campaign are some Australian cricketers, including the Australian Men’s team, the Big Bash League (BBL) and the NSW State Women’s team. Players included Pat Cummins, Nathan Lyon, Mickey Edwards, Ollie Davies, Anika Learoyd, Tahlia Wilson and Emma Hughes as well members of the famous supporter group, ‘The Richies’.
The campaign will be running across TV and BVOD, with product specific content across Facebook and YouTube, out-of-home, in-stadium collateral, display media and owned channels.
Credits
Client: Reckitt Benckiser
Marketing Director: Henry Turgoose
Category Manager: Tala Dajani
Senior Brand Manager: Rachel Cain
Brand Manager: Orli Winton
Creative: Saatchi & Saatchi
Creative Director: Flavio Fonseca
Copywriter: Rob Gooden
Art Director: Ryder Stevens
TV Producer: Liz Nunan
Integrated Producer: Simon Davis
Strategy Director: Matthew Morgan
Group Account Director: Suze Leddin
Account Director: Charlie Keeble
Post Production: Prodigious
Executive Producer: Tim Pietranski
Offline Editor: Aleks Manou
Online VFX: Matt Brunner
AE/Online Editor: AJ Scarcella
Grade: Ben Eagleton
Music & Sound Design: Rumble Studios
Sound Designer: Tone Aston
Composer: Jeremy Richmond
Music & Sound EP: Michael Gie
Media: Zenith
Investment Director: Brendan Van Ryn
Digital Director: Ali Bremner
Investment Manager: James Chapman
