Morning Update: Microsoft introduces Windows 10 with ad featuring cute kids; 10 Most influential YouTube stars among adults
https://www.youtube.com/watch?v=Gu6vmNz-PhE
Mashable: Microsoft’s first Windows 10 ads pull out the big guns: cute little kids
You won’t see many Windows 10 features in Microsoft’s new TV spot. Instead, you’ll see kids from around the world, with a narrator explaining how their lives will be impacted by changing technology.
“Imagine: These kids won’t have to remember passwords,” the narrator says. “For them, every screen is meant to be touched, and web pages are meant to be scribbled on and shared. They’ll expect their devices to listen to them.”
Mumbrella Asia: Man mistakes dog for girlfriend in ad for Indian lens brand Lenskart
Contact lens company Lenskart has taken to exaggerated humour to promote the sight-improving powers of its products.
In a TV ad, a young man can’t work out why his friends are making fun of him – until he orders himself some himself new lenses from Lenskart.com.
The New York Times: 2 Gawker Editors Resign Over Article’s Removal
The executive editor of Gawker Media and the editor of its flagship site Gawker resigned on Monday after last week’s removal of a controversial article about a media executive.
The article, which was widely condemned after it was posted Thursday night, had accused the married male executive of seeking, via text message, to pay for sex with a gay escort. It was removed on Friday and Gawker’s founder, Nick Denton, said in a statement posted on the site that he regretted publishing the article.
https://www.youtube.com/watch?v=OVnRcIXEqaU
AdWeek: AT&T’s Latest ‘It Can Wait’ Ad Shows a Brutal Crash in Reverse, but There’s No Going Back
AT&T’s “It Can Wait” texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception, featuring quietly gripping storytelling from Anonymous Content director Frederic Planchon that suddenly explodes with horror.
The almost four-minute film is remarkable. (It’s supported by three 30-second spots, one of which will run on TV.) Slow-motion cinematography, shot at 1,000 frames per second, captures the brutal consequences of taking your eyes off the road to glance at your smartphone, even briefly. The footage then plays in reverse, ending on the cause of the terrible crash.
AdAge: Here Are the 10 Most Influential YouTube Stars Among Adults
YouTube stars are often considered a new breed of celebrities most influential with younger audiences, particularly teens. But they also carry clout with adults, and increasing, more clout than traditional Hollywood stars.
Adults in the U.S. consider YouTube stars to be up to five times more influential and believable than traditional celebrities, according to a study conducted by University of Southern California marketing professor Jeetendr Sehdev. The study’s findings could hold particular significance to brands looking to hire new celebrity spokespeople.
“What brands want to know more than anything else is who is the person who is going to most convince somebody to part with their dollar, who’s the person who’s going to influence a behavior change where I’m actually going to buy the product. That is influence,” Mr. Sehdev said.
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