F.Y.I.

DGM Affiliate network wins Next, Sportscraft and Saba

Affiliate marketing network DGM has added new advertisers to its client list, bringing in fashion brands Next, Sportscraft and Saba.

The announcement:

SYDNEY, 24 MAY 2011: A host of new advertisers from fashion retail, consumer electronics and travel have joined the dgm Affiliate network, including fashion labels Next, Sportscraft and Saba.

This is a significant boost in interest from fashion retailers both in Australia and internationally, said Claire Anstee, commercial director at dgm. “Fashion retail is experiencing a boom in the Affiliate channel with several new publishers launching in Australia, such as clubQT.com.au, helping to grow the consumer interest,” Anstee said.

“As the Affiliate Marketing channel matures in Australia, we are seeing strong growth in a number of different channels, as the magic combination of publishers, advertisers and consumer interest comes together. Fashion retail is a great example of this.”

In Travel, Wego has signed up as an advertiser, and in Consumer Electronics / Retail, satellite nagivation brand, Tom Tom.

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