Diageo announces below-the-line and PR agency shake-up
A fortnight after Diageo Australia dropped The Monkeys from its advertising agency roster, the drinks giant has announced changes to its below-the-line and PR agency relationships, Mumbrella can reveal.
The Marketing Zoo has been appointed as Diageo’s below-the-line agency, while The Station Agency takes on shopper marketing and category duties. One Green Bean has been appointed as mainstream and premium brand PR agency, while Max Media Lab takes on luxury brand PR.
The Marketing Store, digital agency Profero and PR agency Splendid move off the business.
The review sees Diageo dispense with a pure-play digital agency in Profero, consolidating its digital work into above-the-line agency Leo Burnett – which has taken on all advertising duties for Diageo’s global and local work in Australia.
Some digital projects will also go to Diageo’s PR roster agencies.
Matt Bruhn, Diageo Australia’s marketing director, said: “We are excited to be working with these agencies in Australia to create world class work for our brands and categories.”
Thank God for that… we’ve been waiting for the call for a few weeks. Happy as.
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No agency can save a sinking ship.
Was amused watching at the conference last week.
Time to be brave Diageo
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Clearly things aren’t going well at Camp Diageo if they’re going through agencies faster than a round of shots.
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Might want to check your facts Mumbrella
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Played guys.
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Opps… things have changed since 2.34 pm.
Congrats to the new agencies. Thanks to Diageo for 10 great years of work together… TMS.
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thought ikon was their digital agency?
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Ikon is their media agency, not a digital partner 🙂
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Leo Burnett doing digital? Do they even have a digital team let alone understand the space?
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