DiDi announces new creative agency partner: ‘We love the team’s boldness’
Rideshare service DiDi has announced a new lead creative agency partner.
On Thursday, the company announced that indie agency Sunday Gravy has been tapped for the role following a competitive pitch.
The partnership is effective immediately.
“It’s clear that Sunday Gravy shares our excitement at the potential of the DiDi brand in this market, along with a shared vision on how to build the brand,” DiDi head of brand marketing, Tim Farmer, said.
