Digital advertising industry shifts focus toward hiring juniors amid scarce job market
Despite a rise in job vacancies, the Australian digital advertising and ad tech industry is facing a shrinking job market.
Vacancies increased slightly from 4.5% to 4.6% in 2024, but the IAB’s 2024 Industry Talent Report, released on Thursday, reveals that sector-wide redundancies have reduced the overall workforce, leaving fewer jobs available compared to last year.
According to IAB, six in ten companies hope to increase headcount in the next six months, with over three-quarters of open positions targeting candidates with 1-5 years of experience. The most in-demand group are people with 3-5 years’ experience.
They aren’t real vacancies. It’s a rising issue across the country and the rest of the world. Jobs are being made redundant, people aren’t being replaced, and those jobs you’re seeing posted are just the carrot dangling to keep the remaining staff placated because *they think* someone else is coming (they arent)