Digital advertising picks up pace to near $13bn in 2021

March 1, 2022 8:28

The Australian online advertising market is nearing $13 billion in calendar year 2021, a 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the industry, at 2.4% for 2020 and 5.6% growth for 2019.

Video advertising retains the crown for the format driving the most growth in the market, up 48% year-on-year to reach $2.88 billion. However, Classifieds which had been the hardest hit digital advertising revenue stream over the last couple of years, had a strong bounce back in 2021 increasing 41.5% compared to 2020 to reach $2.2 billion. General display advertising was up 38.2% to reach $5.1 billion, while search and directories increased 31.7% to reach $5.7 billion.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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