Digital agency Get Started rebrands to Luminary
The digital agency which works with the likes of Crown Casino, Melbourne Airport, Metricon, Bakers Delight, Beyond Blue, Fred Hollows Foundation and Save the Children has considered hundreds of new names before rebranding from Get Started to Luminary.
The renaming process took nine months of “doggedly putting names on the table – only to watch each one be cut down and relegated to the scrap heap”, managing director Adam Griffith said.
“What a mission it had been. A mission that had encompassed countless surveys, workshops, trademark searches, domain registrations, spirited debates, and the serious consideration of no less than 186 names,” Griffith explained.
