Volley’s ‘Fuck off’ campaign censored by ad watchdog for the second time
Australian shoe brand Volley has been censored for the second time for using ‘fuck’ in its advertising, this time in an email advertisement sent to its customer database.
The email was issued by the internal Volley team to advertise a shoe with the words “fuck off” written on the tongue, and contained the text “we’re fucking back” with a line through the offending word.
A complaint received about the latest ad said it “uses highly offensive language that I do not believe is acceptable to be seen by children”, adding that “there is no warning noted that explicit language is used before opening the attachment and no way a child should be able to see this.”
Campaign without an idea. End of the long days without a good one, someone ALWAYS says “why don’t we just say it like it really is” then some other creative says “I know – let’s see if we can fbomb it. Get publicity etc because that’s what we really want to say” More pats on back.
So Volley wants a re-brand. So they got an f brand. Something to pass on to the next fifty years.
The last good ads (perhaps only) they did were the Volley Warehouse
I fondly remember my Volley OCs from my tennis days.
I think I now know what OC stands for.