Digital agency Pusher moves in with Publicis Worldwide Australia

Pusher’s Hopwood and Crebar and Publicis CEO Baxter

Digital agency Pusher has entered into an agreement with Publicis Worldwide which sees management and staff move into the Publicis offices in Sydney and Brisbane to work across Publicis clients whilst retaining the agency’s own name and open up a Melbourne office off the back of a new client win.

Speaking to Mumbrella on the move, Pusher founder Michael Crebar said the move would see the agency working closely with, in particular, the struggling Publicis Mojo creative agency, adding: “We aren’t just sharing a workspace. We have joined forces with them.”

The arrangement sees Pusher working for Publicis Worldwide Australia under a commercial arrangement which allows the digital agency to keep its name while becoming part of the Publicis Worldwide Australia group, with Publicis and Pusher cagey about calling it an acquisition.