Digital bank Up and RISING Melbourne for innovative representative space
Digital bank Up is working with RISING Melbourne to celebrate the art of design at the annual festival.
The announcement:
In its third year, Australian digital bank Up has joined forces with RISING Melbourne as it returns to celebrate the art of design at the annual festival from 1 June through to 15 June.
Recognised as the presenting partner of the festival’s Night Trade, Up is set to present Hi—Fi: The Financially Sound System — a life-size manifestation of its in-app financial wellbeing feature. Producing transcendental visuals, the system itself doubles as a DJ booth, featuring live performances from some of Melbourne’s best DJs including Cut Copy, Soju Gang, Harvey Sutherland, 3NDLES5, and more.
Drawing inspiration from gaming and the future of banking, the space is a visual representation of how the bank is transforming ordinary financial tasks, such as money management, into interactive and enjoyable experiences with real aggregated customer data and digital art visualisations.
Up head of design Pete Johnson says, “It’s been great working closely with Boom Studios to bring our Hi—Fi system to life since it launched last October. Our world-first installation intersects art and money while choreographing real banking data and sounds from Melbourne’s finest DJs.”
“We created the Hi—Fi system to make money easy for young Aussies. We did this by flipping the script on the tedious task of money management, and turning it into a fun activity for them to enjoy.
“With over 850,000 young Aussies using Up, we wanted to create an experience that we know our customers would love, merging the chaos of money management into a feeling of wellness with the modern sounds of Melbourne.”
To keep the good vibes going throughout the festival, Up has partnered with Triple R and Melbourne Symphony Orchestra to tee up hidden gigs within the historic arcade. For those unable to attend, there will be a feed of headliner sets on Up’s social channels, so no one misses out.
Up presents Hi—Fi: The Financially Sound System is located at 11 Howey Place, Melbourne from 1 June through to 15 June for Melburnians and visitors to enjoy. It has been brought to life across earned and social, with thousands of visitors expected to make their way to the renowned 15-day festival this year.
Source: Thinkerbell + Up
Subscribe to the daily newsletter
Have your say