Digital campaign for Orcon triumphs at newspaper awards
For the first time this year, a digital campaign has won top honours at the Caxtons, which recognises the best of newspaper advertising in Australia and New Zealand.
An expandable banner for Orcon, by New Zealand agency Special Group, won the best in show Quinlivan Black award at the 2011 Caxton Awards for Excellence in Newspaper Advertising.
GPY&R was the most awarded agency, picking up six awards, followed by Special Group, DDB, Whybins, The Monkeys and Colenso BBDO.
2011 Caxton Awards – Winners
Automotive
Entry Title Passat – Tennis
Executive Creative Director Dylan Harrison
Creative Director Steve Wakelam
Art Director Adam Ledbury
Copywriter Karen Ferry
Photographer Alan McFetridge
Retoucher CREAM
Agency DDB Sydney
Client VOLKSWAGEN
Consumer Services
Entry Title Stealing your dreams – Car
Creative Director Matty Burton & Dave Bowman
Art Director
Pete Galmes, Julia Elton-Bott & Derek
Anderson
Copywriter John McKelvey & James Ross-Edwards
Designer Paul Hughes
Retoucher Nicu Mueller
Agency Whybin/TBWA/Tequila
Client RaboDirect
Corporate, Government & Public
Service
WINNER 1
Entry Title Human Frigate
Executive Creative Director Ben Coulson
Art Director Ant Simmons
Copywriter Alex Wadelton
Photographer Andreas Smetana
Retoucher Electric Art
Agency George Patterson Y&R
Client Royal Australian Navy
WINNER 2
Entry Title Mayday – Flare
Creative Director Toby Talbot
Deputy Creative Director Regan Grafton
Head of Art Dave Brady
Art Director Brett Colliver
Copywriter Simone Louis
Retoucher Gordon Moir
Agency DDB Group New Zealand
Client New Zealand Coastguard Retail
Entry Title The Great Indoors Awards – The Billy Award
Creative Director Jay Gelardi
Art Director Becky Alperstein
Copywriter Henry Kember
Designer Cindy Fogarty
Executive Creative Directors Justin Drape & Scott Nowell
Agency The Monkeys
Client IKEA
Travel & Leisure
Entry Title JR
Executive Creative Director Ben Welsh
Art Director Graham Johnson & Shane Gibson
Copywriter Andy Flemming
Photographer Jamie McFadyen
Designer Shane Kruger
Retoucher Limehouse
Agency M&C Saatchi
Client Qantas
Best Topical Ad
WINNER 1
Entry Title RAA Election Ad
Creative Director James Rickard
Art Director Dale McGuinness
Copywriter David Ormston
Agency kwp! Advertising
Client Royal Australian Air Force
WINNER 2
Entry Title Osama
Executive Creative Director Paul Catmur
Executive Creative Director Daniel Barnes
Art Director Crispin Schuberth
Copywriter Paul Catmur
Agency Barnes, Catmur & Friends
Client Hell Pizza
Best Copywriting
Entry Title Smart Puppies – Home Alone
Copywriter Levi Slavin & Dave Govier
Creative Director Levi Slavin
Art Director Levi Slavin
Designer Levi Slavin Executive Creative Director Nick Worthington
Agency Colenso BBDO
Client MARS
Best Art Direction
Entry Title Where Spring Comes From – Orange
Art Director Paul Meates
Copywriter Evan Roberts
Photographer Andreas Smetana
Retoucher Toby Pike
Executive Creative Director Ben Coulson
Agency George Patterson Y&R
Client Spring Valley
Best Photography
Entry Title Human Frigate
Art Director Ant Simmons
Copywriter Alex Wadelton
Photographer Andreas Smetana
Retoucher Electric Art
Executive Creative Director Ben Coulson
Agency George Patterson Y&R
Client Royal Australian Navy
Best Illustration
WINNER 1
Entry Title
Tastefully Original – Pink Grapefruit, White
Grape & Apple / Kiwi & Apple / Apple,
Peach & Apricot
Illustrator Stuart McLachlan
Creative Director Brendon Guthrie and Tim Holmes
Art Director Ian Bear
Copywriter Michael Mulcahy
Executive Creative Director Grant Rutherford
Agency DDB Group Melbourne
Client HJ Heinz
WINNER 2
Entry Title Where Spring Comes From
Art Director Paul Meates
Copywriter Evan Roberts
Photographer Andreas Smetana
Retoucher Toby Pike
Executive Creative Director Ben Coulson
Agency George Patterson Y&R
Client Spring Valley Best Typography
Entry Title New Policy
Creative Director Josh Moore & Chad Mackenzie
Art Director Tim Chenery
Copywriter Nigel Clark
Illustrator Luca Ionescu from Likeminded Studio
Producer Corinne Porter
Agency US Sydney
Client SBS
Best Campaign
WINNER 1
Entry Title The Great Indoors Awards
Creative Director Jay Gelardi
Art Director Becky Alperstein
Copywriter Henry Kember
Designer Cindy Fogarty
Executive Creative Directors Justin Drape & Scott Nowell
Agency The Monkeys
Client IKEA
WINNER 2
Entry Title Human Fleet
Executive Creative Director Ben Coulson
Art Director Chris Northam
Copywriter Simon Bagnasco
Photographer Andreas Smetana
Retoucher Electric Art
Agency George Patterson Y&R
Client Royal Australian Navy
WINNER 3
Entry Title Smart Puppies
Executive Creative Director Nick Worthington
Creative Director Levi Slavin
Art Director Levi Slavin
Copywriter Levi Slavin & Dave Govier
Designer Levi Slavin
Agency Colenso BBDO
Client MARS
WINNER 4
Entry Title Stealing your dreams
Creative Director Matty Burton & Dave Bowman
Art Director
Pete Galmes, Julia Elton-Bott & Derek
Anderson
Copywriter John McKelvey & James Ross-Edwards
Designer Paul Hughes Retoucher Nicu Mueller
Agency Whybin/TBWA/Tequila
Client RaboDirect
Rich Media (In Page & Expanding
Ads)
WINNER 1
Entry Title Orcon Business Banner
Creative Director Tony Bradbourne
Creative Director Rob Jack
Agency Special Group Ltd.
Client Orcon
WINNER 2
Entry Title Source Code
Executive Creative Director Ben Coulson
Art Director Paul Meates
Copywriter Evan Roberts
Designer Stephen Joss
Agency George Patterson Y&R
Client Royal Australian Air Force
Rich Video
Entry Title Orcon Business Banner
Creative Director Tony Bradbourne
Creative Director Rob Jack
Agency Special Group Ltd.
Client Orcon
Best Use of The Newspaper Medium
Entry Title Orcon Business Banner
Creative Director Tony Bradbourne
Creative Director Rob Jack
Agency Special Group Ltd.
Client Orcon
QUINLIVAN BLACK
Entry Title Orcon Business Banner
Creative Director Tony Bradbourne
Creative Director Rob Jack
Agency Special Group Ltd.
Client Orcon
