Sydney radio ratings: Fitzy and Wippa see no early breakthrough
Nova’s new Sydney breakfast lineup of Fitzy and Wippa failed to make an early breakthough in their first set of radio ratings.
Michael “Wippa” Wipfli and Ryan “Fitzy” Fitzgerald inherited the slot from Merrick and Dools half way through the ratings period, in mid September.
However, they saw a drop in share from 6.8% to 5.6%, with DMG’s Nova moving from second to fourth place in the commercial FM breakfast battle.
Despite the drop, DMG’s group program director Paul Jackson told Mumbrella: “The show has been on five weeks and we’re flying. We’ve reset everything and the number you’re seeing in Brisbane and Adelaide (where Fitzy and Wippa are on 6-7pm weekdays), you’ll be seeing that in Sydney in the coming months.
Carn the grill team!
Looks like the smaller rating stations we the winners at the expense of the leaders.
I’m sure they’re nice chaps but I can’t bring myself to listen to a program called ‘Fitzy and Wippa.’ I think i’d come down with a bad case of ear herpes.
What’s up MIX?
The talent on radio these days is just abysmal…i only listen to podcasts these days like TOFOP with wil anderson or the morning glory podcast…less boring bogan discussion
Fitzy – you’ll akways be my # 1!