Digital dynamos and duffers at the KAK digital quiz
Nine MSN turned on the star power at its digital marketing summit in Sydney, rolling out sister network Nine’s Kerri-Anne Kennerley to host a gameshow featuring the hunt for media agencies’ biggest digital brain.
After an embarrassingly slow start for Carat’s Michael Marsh and Mediacom’s Isabelle Chetcuti – who at one point had fewer marks from the multiple choice questions than random pressing of the buttons would have been likely to deliver – the field was narrowed to two finalists.
The buzzer round featured Ikon’s digital director Ellie Rogers and Initiative’s Andrew Davis.
Eventually Davis’ speedy recall of the correct size of a medium rectangle ad – 300 by 250 pixels – was enough to win himself a trip to the Cannes Advertising Festival and a $300,000 media buy for his chosen charity, Surfrider International.
i bet my house on reevesy and now I am homeless. 🙁
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Is this really worth filiming?
Test it on youtube and see how many hits it will get.
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Way to choke under pressure Joycey
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