Dr Mumbo

Digital dynamos and duffers at the KAK digital quiz

Nine MSN turned on the star power at its digital marketing summit in Sydney, rolling out sister network Nine’s Kerri-Anne Kennerley to host a gameshow featuring the hunt for media agencies’ biggest digital brain.

After an embarrassingly slow start for Carat’s Michael Marsh and Mediacom’s Isabelle Chetcuti – who at one point had fewer marks from the multiple choice questions than random pressing of the buttons would have been likely to deliver – the field was narrowed to two finalists.

The buzzer round featured Ikon’s digital director Ellie Rogers and Initiative’s Andrew Davis.

Eventually Davis’ speedy recall of the correct size of a medium rectangle ad – 300 by 250 pixels – was enough to win himself a trip to the Cannes Advertising Festival and a $300,000 media buy for his chosen charity, Surfrider International.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.