Digital out of home will lift creative standards says Adshel boss

Alex Hayes

April 14, 2014 5:11

Atkinson

The new digital out-of-home network around 14 central Sydney stations will be a boon to Australian creativity according to the CEO of Adshel Rob Atkinson.

In recent years Australia has performed poorly in creative award shows in outdoor media categories, with only Dumb Ways to Die picking up Gold in Cannes last year, while Leo Burnett Sydney got silver for its Coca Cola Small World Machines execution.

But, speaking to Mumbrella at an event to officially launch the 186 digital display boards around the city-centre stations Atkinson said: “Anything new different and challenging normally brings out the best in people so I’m expecting to see some really innovative and engaging creative from those creative agencies that get it and really want to be a part of it. It’ll improve creativity across the board.”

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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