Digital likely to see growth despite downturn

Tim Burrowes

May 19, 2009 12:50

A snapshot email survey by Australia’s digital services trade body suggests that most companies are planning to increase the amount they spend on digital, despite the downturn.

The Australian Interactive Media Industry Association survey measured investing intentions for digital services across companies and government agencies. It was intended to update a more comprehensive piece of work carried out last year before the downturn began to bite.

AIMIA CEO John Butterworth said: “”In the months that followed the release of that report, much changed in the world, in particular in the world economy. As many parts of the world have experienced an economic slow-down, or even worse a recession, it was considered necessary to revisit some of the key statistics. The results are very heartening indeed and show that digital remains top of mind for companies as the most effective way to increase revenue, deliver services and extend customer engagement.”

There were 145 respondents to the survey.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

2 COMMENTS

Sam 19 May 09

This makes sense.

User ID not verified.

JD 19 May 09

It’d be interesting to see what areas of digital companies are looking at. Whether they are looking at integrated content and key sponsorships, performance metrics for accountable ROI or plan brand building exercises accross well known publishers?

User ID not verified.