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Digital likely to see growth despite downturn

A snapshot email survey by Australia’s digital services trade body suggests that most companies are planning to increase the amount they spend on digital, despite the downturn.  

The Australian Interactive Media Industry Association survey measured investing intentions for digital services across companies and government agencies. It was intended to update a more comprehensive piece of work carried out last year before the downturn began to bite.

AIMIA CEO John Butterworth said: “”In the months that followed the release of that report, much changed in the world, in particular in the world economy. As many parts of the world have experienced an economic slow-down, or even worse a recession, it was considered necessary to revisit some of the key statistics. The results are very heartening indeed and show that digital remains top of mind for companies as the most effective way to increase revenue, deliver services and extend customer engagement.”    

There were 145 respondents to the survey.

55% said they expected to spend more on digital; 32% said it would be about the same and only 9% said they would be decreasing it.

This appears to be mainly at the expense of other forms of advertising, with 54% also saying they would increase digital’s share of their marketing budget.

The report can be downloaded from www.digitalservicesindex.com.au.

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