Digital out-of-home agency Posterscope teams up with Seedooh

Denstu Aegis Network-owned Posterscope has inked an agreement with digital out-of-home reporting service Seedooh.

Seedooh’s deal with Posterscope follows the platform signing up Ooh Media to the service earlier this year and APN Outdoor committing to using the company for its reporting services.

The company has also entered a deal with JC Decaux and says Adshel will also be adopting the platform that promises to give advertisers the ability to access all of their classic and digital OOH campaign delivery data through a single dashboard on a secure platform in near-real-time by the final quarter of 2018.

Joe Copley, partnerships director at Seedooh, said: “In order to give agencies and their clients the complete picture of every campaign from booking to delivery, the Seedooh agency and advertiser platform will aggregate their full campaign data into a single, standardised view.

“One advantage of aggregation at this scale means that agencies can access all their campaign delivery data in a single place, for a fraction of the cost of alternative, partial campaign checks which invariably use disconnected and unverified systems.”

Seedooh founder and CEO Tom Richter said of the deal: “Posterscope is Australia’s only OOH specialist agency and has a highly developed understanding of how to achieve the best returns for clients in the fast-changing sector.

“Posterscope has been engaged in the Seedooh journey for some time, having recognised early the importance of timely, connected data in the present and future of OOH and location-based communications. We’re delighted that Posterscope and its well-informed client base will play an important role in further developing the Seedooh buy-side solution, and benefit from being our first customers with access to complete campaign reporting data.”

Bryan Magee, Posterscope managing director added: “The third-party verification of OOH delivery has been an issue that Posterscope has been looking to address for some time. Being part of a network that is the biggest global buyer of OOH inventory means that we have the ability to look at every market and at this point in time we believe that Seedooh offers the most complete solution for clients. This is an industry challenge that needs a transparent solution that gives clients comfort they are getting what they are paying for.”


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