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Ooh Media announces full integration of Seedooh reporting system

A milestone in the quest of Ooh Media CEO Brendon Cook to reinvent the way an out-of-home company operates has been completed, with the company announcing it will start offering the Seedooh measurement system free to clients following its successful integration.

Seedooh, an online platform measuring the performance of out-of-home advertising formats, has been partnering with Ooh Media for the past two years during the service’s development.

Seedooh has been adopted by both Ooh Media and APN Outdoor

Ooh Media will now provide advertisers with independent reporting of classic and dynamic ad campaigns across road, retail and fly inventory.

Cook said after significant resource support by Ooh to assist Seedooh’s product development, it was now giving clients free access to the independent tool to supplement existing reporting.

“With the revelations around serious mis-reporting by some within the online space, we recognised it was important to be at the pinnacle of transparency even before any questions were asked,” Cook said. “After all, clients rightfully deserve peace of mind that they are getting what they pay for.

“Instead of using our highly experienced in-house technology team to build our own solution, we decided to add support to an independent business with global aspirations to deliver an unencumbered and transparent reporting methodology for our clients.”

Cook said the company was now working towards integrating Seedooh across the Locate by Ooh portfolio which will add its office, university, cafe, gym and venue products from June this year.

“Clients will have complete transparency over all their campaigns backed by the reassurance that the system is independently assured, following the recent announcement that PwC has aligned with Seedooh to verify the reporting tool.”

Rival out of home company APN Outdoor CEO, James Warburton, has also flagged his company will be using the Seedooh platform for online reporting.

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