F.Y.I.

Digital outdoor makes up more than 50% of total spend in 2018

February 20, 2019 9:51

Digital outdoor advertising made up 52.3% of outdoor revenue in 2018.

The announcement:

The Out of Home (OOH) industry has today announced an increase of 10.8% on net media revenue for 2018, reporting $927.2 million, up from $837.1 million for 2017.

Quarter four 2018 saw an increase of 9.8% on net media revenue year-on-year, posting $277.5 million, up from $252.8 million for quarter four 2017.

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