Digital specialist Jaden Social expands to service artists and music labels
Entertainment specialists Jaden Social is expanding its horizons, launching a division specialising in artists and labels.
The agency, which has run social and digital campaigns for a wide range of local and international entertainers, will run the new division under the guidance of new recruit Alli Hodge, formerly of Social Family Records.
Artists who have worked with the agency include Keith Urban, Reece Martin, Human Nature, The Griswolds and Jimmy Barnes.
The new division will focus on album and tour marketing, radio promotions, publicity, influencer outreach and creative services.
Alli Hodge joins Jaden Social
Among the agency’s most recent projects was the partnership between Kiss 106.5 FM and Twitter to promote Reece Mastin’s new album, Change Colours.
Hodge said she was looking forward bringing her 12 years of experience to the agency.
“By introducing Artist & Label Marketing, we’re able to go beyond just digital, and bring compelling real-world campaigns to life for artists and labels, while continuing great work with our existing clients,” Hodge said.
