Digital start-up drafts Dick Smith’s Hilton as head of strategy

Playhouse Digital, the digital strategy and creative agency, has appointed Dick Smith’s Luke Hilton to the new role of head of strategy and planning.  

The start-up, which launched at the end of August last year, has worked in partnership with clients including Pizza Hut, KFC, Volkswagen, Microsoft’s Windows 7, Credit Suisse and Kmart.

Hilton was previously web manager at Dick Smith where he helped rebuild the Dick Smith website in 2008 and again last year during its ‘Talk to the Techxperts’ rebrand.

Playhouse Digital founder Andrew Wong was previously at Sydney boutique digital agency Glass Onion where he worked with Hilton on the Dick Smith account.


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