The Dirt n Dust Festival recruit Bondi Rescue lifeguards for TV show promoting the event
Network Ten is set to air a one-off piece of branded content for The Dirt n Dust Festival in Queensland which tracks the adventures of three Bondi Rescue lifeguards , as part of a marketing drive for Outback Queensland.
The show follows Andrew ‘Reidy’ Reid, Adriel ‘Bacon’ Young and Corey Oliver as they road-trip from Townsville to Mount Isa to attend the festival, and will air this Sunday on One.
Dirt n Dust Festival committee president Stephen Malone said: “Getting the Bondi lifeguards to Julia Creek has been a pie-in-the-sky dream for the Dirt n Dust Festival Committee for many years. To not only have them on board for our 20th Anniversary earlier this year, but to shoot something that embodies the spirit of Julia Creek and our regional neighbours along the Overlanders Way, has been nothing short of amazing.”
After airing on One, the show will be aired across 60 countries via National Geographic, Multi Channels Asia and Prime NZ as well as on airline inflight markets including Singapore Airlines, Cathay Pacific and Air New Zealand.
“We’re confident the show will spark a renewed interest in Outback Queensland and have far-reaching effects for tourism right across central Australia,” said Malone.
“Being able to sell this vision to such a wide audience is a testament to our tourism products and operators in the region.”
The Dirt n Dust Festival paid for part of the production of the show, with Tourism and Events Queensland, The Outback Queensland Tourism Association, McKinlay Shire Council and BHP Billiton also contributing a total of $53,000 to cover production costs.
Minister for tourism Jann Stuckey said securing the television show is a real coup for the Julia Creek Dirt n Dust Festival and the entire outback tourism industry.
“The Queensland Government’s 20-year plan for tourism, Destination Success, recognises the importance of supporting events in Queensland such as this, as we work towards growing overnight visitor expenditure to $30 billion by 2020.”
The Bondi Boys’ Outback Adventure: The Dirt n Dust Festival will air this Sunday, December 7 on Channel One at 6.30pm AEST/7.30pm AEDST.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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