Seven wins overall ratings for eighth time as Nine again wins in the demos
Seven has won its eight consecutive television ratings year taking the biggest total audience, with Nine winning in the major advertising demographics for the third straight year.
Seven’s winning share of 21.8 per cent in primetime for its primary channel was down on last year’s share of 22.9 per cent while Nine’s share of 21.2 per cent was modestly up on its share last year of 21 per cent.
ABC finished the year ahead of Ten with a share of 12.7 per cent while Ten settled for a share of 11.9 per cent, with the ABC falling from last year’s share of 13.4 per cent and Ten up from its 2013 share of 11.8 per cent.
When accounting for secondary channels as well, Ten pipped the ABC with a combined share of 17.9 per cent ahead of the ABC’s combined share of 17.4 per cent, with Seven taking the win with 30.4 per cent ahead of Nine with 29.2 per cent.
On the win, Seven’s director of programming Angus Ross said: “Seven is all about consistency and trust. With the right mix of Australian-made programming, live sport and the best of international programming, Seven is number one for the eighth year in a row. You can’t get much more consistent than that. We also continue to acknowledge the leadership of Sunrise and The Morning Show across breakfast and morning television.”
In the demographics, the Nine Network was the victor with an audience share amongst the key advertiser-friendly 25-54 demographic of 31.9 per cent, 1.7 share points ahead of its closest rival the Seven Network and 10.3 share points ahead of Ten.
Amongst people aged 18-49 Nine had an audience share of 32.2 per cent and amongst people aged 16-39 it had a share of 32.8 per cent.
On the success Nine director of television Michael Healy said: “All of us at the Nine Network are pleased to claim the number one mantle with all key demographics for the third year running in 2014. The result means we are the most watched network with everyone under 65. It is proof our programming resonates with our target audience and that’s what we all work so hard to achieve.”
Ten was the only free-t0-air TV network to increase its audience among 25-54 year olds, with its prime time audience in the category growing 2.2 per cent during the year, while its total people audience was up 2.6 per cent.
On the result Network Ten CEO Hamish McLennan said: “Our strategy of focusing on 25 to 54s and Event TV, including premium live sport, was fully implemented from May this year. That strategy, plus a sharper focus on promotions and marketing, is attracting more viewers and creating more consistent results.”
The most watched show for the ratings year, when looking at consolidated metro figures, was the AFL grand final on Seven with 2.828m metro and regional viewers, with the winner announcement of My Kitchen Rules and the winner announcement of The Block Glasshouse taking out second and third place.
The grand final of the NRL on Nine came in fourth with the second State of Origin match, also on Nine, rounding out the top five.
The top 15 was dominated by reality TV and sporting events, with Seven’s INXS: Never Tear Us Apart the only drama to rank in the consolidated viewers top 15 shows ranks, coming in at 12th place with 2.243m metro and regional viewers.
In news, as Mumbrella has previously reported, Nine won the year with an average weeknight audience of 1.109m across the five mainland capitals, with Nine News at 6.30pm posting an average weekend night audience of 1.045m across the five mainland capitals.
Top 15 Shows of the year:
1 AFL ON SEVEN – THE GRAND FINAL 7 2,828,000
2 MY KITCHEN RULES – WINNER 7 2,712,000
3 THE BLOCK GLASSHOUSE – WINNER 9 2,687,000
4 RUGBY LEAGUE GRAND FINAL 9 2,621,000
5 STATE OF ORIGIN II – MATCH 9 2,600,000
6 AFL ON SEVEN – THE GRAND FINAL: PRESENTATIONS 7 2,565,000
7 STATE OF ORIGIN I- MATCH 9 2,530,000
8 MY KITCHEN RULES – GRAND FINAL 7 2,408,000
9 THE BLOCK GLASSHOUSE – AUCTION 9 2,379,000
10 THE BLOCK: FANS V FAVES – AUCTIONS 9 2,271,000
11 THE BLOCK: FANS V FAVES – WINNER 9 2,265,000
12 INXS: NEVER TEAR US APART – PART 1 7 2,243,000
13 THE VOICE – LAUNCH 9 2,229,000
14 AFL ON SEVEN – THE GRAND FINAL: ON THE GROUND 7 2,188,000
15 MELBOURNE CUP ON SEVEN – THE RACE 7 2,184,000
Audience Share
Seven 21.8%
Nine 21.2%
Ten 11.9%
ABC1 12.7%
7TWO 4.6%
GO! 4.6%
SBS ONE 4.1%
7mate 4.0%
Gem 3.4%
ONE 3.0%
ELEVEN 3.0%
ABC2 2.7%
ABC News 24 1.1%
ABC3 0.9%
SBS 2 0.9%
NITV 0.1%
Combined Audience Share
Seven 30.4%
Nine 29.2%
Ten 17.9%
ABC 17.4%
SBS 5.2%
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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So bragging rights go to 7 on all people and 9 claim wins in most major demo’s. Predictable and well done to both. So Hamish and Lou demand a correlation between ratings and revenue and ask so at the up front’s. Not we will deliver winning ratings in demo’s that clients want to buy, we need to keep the board happy by securing far better than the paltry 20 they have this year and last with some rounding. November out any minute and reckon about a 20 will see them out with 7 and 9 making up the other 80 in a close fight. How much longer will the diminishing board number wise, put up with a 20 as being acceptable.
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What I don’t understand is that if clients want demos, Nine wins the demos, but agencies give the major share of revenue to Seven….?
Can someone explain that to me?
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Just plain laziness. Clients have agencies so tight on service fees that a 20 year old kid makes multi million decisions and anyone in the media knows that’s the case. You pay peanuts you get monkey’s.
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