Priest fronts appeal to creative community for disability group Yooralla
Melbourne priest Bob Maguire stars in a new campaign to change public perceptions of disabilty. The campaign, devised by Melbourne-based shop Mustard Creative Agency, centres on a t-shirt design competition targeted at the creative community.
The push, which introduces the line that uses on the theme ‘disability equals diversity’, was backed by disability services not-for-profit group Yooralla team, which teamed up with t-shirt retailer T-Bar.
Called YoorallaTEE, the competition will see 16 designs selected by popular vote 
sold in select T-Bar stores. One finalist will get a contract to design t-shirts for T-Bar for a cash prize.
The campaign will be supported by out of home, direct and social media activity.
Tony Lee, strategy director at Mustard, said: “We’d like to encourage creative professionals to participate, contribute to the conversation, and design a tee for this worthwhile cause.”
“All illustrators, graphic designers, photographers, copywriters and artists should enter the competition to help transform positive images of disability into wearable messages that matter.”
