Priest fronts appeal to creative community for disability group Yooralla

Melbourne priest Bob Maguire stars in a new campaign to change public perceptions of disabilty. The campaign, devised by Melbourne-based shop Mustard Creative Agency, centres on a t-shirt design competition targeted at the creative community.

The push, which introduces the line that uses on the theme ‘disability equals diversity’, was backed by disability services not-for-profit group Yooralla team, which teamed up with t-shirt retailer T-Bar.

Called YoorallaTEE, the competition will see 16 designs selected by popular vote sold in select T-Bar stores. One finalist will get a contract to design t-shirts for T-Bar for a cash prize.