Zuji becomes first Australian brand to use promoted tweets

Tim Burrowes

May 30, 2011 12:40

Travel brand Zuji Australia has become what is believed to be the first local brand to use promoted tweets.

The deal means that when Twitter users search for phrases such as “airfare”, “bali”, “cheap flight”, “fiji” “flights”, “holiday”, “holiday destination”, “hotel”, “new zealand”, “travel” and “travel deal”, a tweet from Zuji appears at the top of the results page.

The service has been available for some time, but Twitter only recently began to offer geo-targeting, making it more efficient for Australian brands to get involved.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.