Disciple wins Parcel Direct ad account
The Parcel Direct Group has appointed creative agency Disciple to handle its advertising account.
The announcement:
Creative agency Disciple has won the ParcelDirect Group advertising business following a competitive pitch. The ParcelDirect Group is a joint venture between DHL and New Zealand Post and includes the brands ParcelDirect and CouriersPlease.
Peter Buckley, Creative Partner for Disciple, said “Although backed by DHL and NZ Post the ParcelDirect Group is a classic challenger brand. This presents an exciting opportunity and we look forward to delivering great work and results”.
Sonny Chadha, Marketing Director for ParcelDirect Group, said “Throughout the pitch process Disciple demonstrated a deep understanding of our business. They went further and worked harder to deliver outstanding strategy and creative. We look forward to partnering with them to achieve our goals.”
Source: Disciple press release
