Display advertising reaches $1.125bn, while mobile spend quadrupled in 2013

Online display advertising grew 28.4 per cent last year while mobile ad spend has quadrupled, according to a report released today by PWC for the Interactive Advertising Bureau.

It says display advertising in 2013 was worth $1.125bn, an increase of 28.4 per cent on last year’s figure of $876m. Other online growth areas were classifieds advertising which saw expenditure in 2013 of $743m and search and directories remains the largest area with $2.118bn spent.

Gai Le Roy, IAB Australia’s director of research said online advertising expenditure grew 19.3 percent year on year to reach a total of $3.986bn.

“The industry should be very proud of these strong results, particularly given the 19.3 per cent growth rate is actually an increase on last year’s,” said Le Roy, comparing it to last year’s report which record 18 per cent growth.


Online advertising spendThe report also showed a dramatic uptick in mobile advertising spend. According to PWC mobile ad spend quadrupled in 2013, from $86.2m to $349.2m in the twelve months ending December 31.

In the same period video advertising has reached 15 percent of display revenues and was up 72 percent year-on-year on 2012.


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