Display advertising reaches $1.125bn, while mobile spend quadrupled in 2013
Online display advertising grew 28.4 per cent last year while mobile ad spend has quadrupled, according to a report released today by PWC for the Interactive Advertising Bureau.
It says display advertising in 2013 was worth $1.125bn, an increase of 28.4 per cent on last year’s figure of $876m. Other online growth areas were classifieds advertising which saw expenditure in 2013 of $743m and search and directories remains the largest area with $2.118bn spent.
Gai Le Roy, IAB Australia’s director of research said online advertising expenditure grew 19.3 percent year on year to reach a total of $3.986bn.
“The industry should be very proud of these strong results, particularly given the 19.3 per cent growth rate is actually an increase on last year’s,” said Le Roy, comparing it to last year’s report which record 18 per cent growth.
That’s an impressive growth curve… but it looks eerily like the growth curve of web advertizing in the 80s and 90s. We all know what happened when the growth curve disappeared as users ignored the advertizing with which they were being inundated. I hope the new internet marketing world has learned some lessons from what became known as the “dot.com” bubble.
Hi Barry,
You really are at the bleeding edge of the technology curve.
I didn’t start using the internet until about 1993. I must have missed the growth of web advertising in the 80’s.
Mum still doesn’t use the internet. Those cookie things freak the shit out of her.
Not only did the web advertizing world go nuts, dot.com companies did the same. Time was that if you had virtually any idea that included a web presence, you could get a bunch of funding and to forward… whether or not you even had a coherent business plan. Remember Pets.com and their sock puppet Super Bowl ads? They lost money on most every sale and took $300mil down with them when they folded after a year and a half.
The upshot, it seems to me, is that we are really vulnerable to new technology based stuff; so much so that we dive into the deep end without looking carefully at how deep (or shallow) the water is. (-:
Advertizing…. Adverts with Zing!